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ICF
Reston, Virginia, United States (on-site)
2 hours ago
ICF
Virginia, United States (on-site)
2 hours ago
ICF
Reston, Virginia, United States (on-site)
2 hours ago
ICF
Reston, Virginia, United States (on-site)
2 hours ago
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ICF
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ICF
Reston, Virginia, United States
(on-site)
2 hours ago
Job Type
Full-Time
Job Function
Business Development

Description

Manager, Sales Content

ICF is seeking a Manager, Sales Content, to join the Business Development Team in ICF's Energy, Environment, and Infrastructure Group. As Manager, Sales Content, you will develop and execute a content strategy for our Utility Programs and Services (UPS) Division. This role involves collaborating with the Business Development (BD) team, Divisional Leadership, Marketing, Proposal, Delivery teams, and National Offerings to create engaging sales materials and proposal content that support the entire sales cycle.

Primary Goals:
  • Develop and implement a content development strategy in alignment with business strategy and growth goals
  • Build a content library of effective, engaging sales materials and proposal content
  • Drive a standardized approach to content and collateral, promoting "the ICF way."


You will bring strong business judgment, compelling and persuasive storytelling skills, sales and/or marketing experience (preferably in the energy and utility industry), and a passion for driving a resilient and prosperous future. You are tech-savvy, love process improvements, and are committed to efficiency and reducing burdens on the team. Above all, you are a proactive team leader and contributor, ready to roll up your sleeves and create impactful content.

What You Will Do:

Content Management:
  • Develop and execute a comprehensive content development strategy to create effective and timely collateral and proposal content to support UPS sales efforts and enhance the overall effectiveness of UPS salespeople.
  • Develop and refine the knowledge management process/UPS content libraries and implement the processes and procedures to regularly update them, to ensure content accurate and easily accessible and navigable to broader UPS teams.
  • Develop and refine sales content, including proposals, pitch decks, and one-pagers, and interview presentation materials ensuring they maintains consistent and compelling messaging that aligns with ICF's brand and value proposition, and UPS Proposal Team, EEI Marketing, and UPS National Offering team needs.
  • Standardize templates and guidelines to be used across sales content to ensure uniformity and professionalism.
  • Implement processes and best practices to improve the efficiency and quality of proposal writing.
  • Train proposal teams and writers on persuasive writing practices


Content Strategy:
  • Coordinate and collaborate with matrixed teams across the organization to identify content needs and gaps; create a roadmap to address them with high-quality, impactful materials.
  • Develop quantifiable metrics to measure content efficacy.
  • Increase consistency in messaging and growth strategies across Lines of Business and in alignment with divisional objectives and key results.


People Management:
  • Lead and manage the content team, providing oversight on content development, and approving content created.
  • Manage a cohort of proposal writers, providing guidance and mentorship throughout their involvement on specific proposals.
  • Collaborate with Vice President of Business Development and Proposal Team Manager to ensure writing coverage across most strategic proposals.
  • Nurture and coach the growth enablement team by actively engaging in the professional development of team members, providing mentorship, and creating growth opportunities so each team member is empowered to innovate and excel in their role.
  • Provide ongoing coaching and feedback to content team and enhance the overall quality and effectiveness of sales communications.
  • Foster a culture of continuous learning and excellence that encourages knowledge sharing and collaboration.


What You Will Bring With You:
  • Bachelor's degree.
  • Minimum of 5 years of experience developing, optimizing, and/or maintaining content & collateral in a business development, sales enablement, grant writing, or proposal development environment.


What We'd Like You to Bring With You:
  • Proven track record of implementing team processes to improve efficiency and accuracy of work.
  • Affinity towards analyzing data and industry trends.
  • Knowledge of utility programs and services, such as energy efficiency, demand response, distributed energy resources, grid modernization, customer engagement, and program design and implementation.
  • Familiarity with the competitive landscape and the key players in the utility industry.
  • Proficiency in PowerPoint and Excel.


Professional Skills:
  • Excellent written and verbal communication skills.
  • Proven ability to work across teams to identify needs and accomplish shared goals.


Working at ICF

ICF is a global advisory and technology services provider, but we're not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.

We can only solve the world's toughest challenges by building an inclusive workplace that allows everyone to thrive. We are an equal opportunity employer, committed to hiring regardless of any protected characteristic, such as race, ethnicity, national origin, color, sex, gender identity/expression, sexual orientation, religion, age, disability status, or military/veteran status. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO & AA policy.

Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation please email [email protected] and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

Read more about workplace discrimination rights, the Pay Transparency Statement, or our benefit offerings which are included in the Transparency in (Benefits) Coverage Act.

Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position.

The pay range for this position based on full-time employment is:
$102,285.00 - $173,884.00

Nationwide Remote Office (US99)

Job ID: 74349539
Consulting

ICF is a global advisory and digital services provider with 8,000 professionals in industries across the public and private sectors. What sets us apart from other consulting companies is the passion of our employees. Our work is the catalyst to shape the future. Beyond our purpose-driven work, we invest in our employee experience, ensuring access to exceptional benefits, inclusive business practices, and networking opportunities. Forbes recently recognized us as one of America’s Best Employers for Diversity, and our company ...

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